The platform is rolling out a fresh option that enables them to reduce the volume of AI-made videos appearing in their streams. This initiative comes as the service revealed that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global launch. This shift comes amid a increase in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing content creators on another major platform primarily display content made by AI. A large amount of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is typically absurd or bizarre.
“We know from our community that numerous viewers like content made with AI tools, from computer-generated images to educational videos, and we want to give people the ability to increase or decrease of that, depending on their own preferences,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its network labeled as AI-generated. Collectively, in excess of 100 million media items are added to the platform daily, making AI content a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI-generated videos they watch by using the content preference option in the platform and picking the AI content topic. Additional categories that currently be modified under the setting include news, style, aesthetics, and dance.
Content Labeling and Policies
Its guidelines mandate creators to label convincing AI-made content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
Furthermore, the platform will now attach an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This step is designed to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a $2 million AI literacy fund for professionals and institutions to create educational content about using AI responsibly. This initiative will assist charitable organizations dedicated to teaching programming and robotics.
Platform Protection
The platform has supported its content review process, during discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. It is set to eliminate a significant number of roles in its content moderation team in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can protect employees by eliminating the most harmful content ahead of it has to be seen by humans. The company reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its automated systems.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
